Ruapehu Alpine Lifts
Subaru - The official vehicle supplier of Mount Ruapehu
2020 marks 22 years of partnership between Subaru and Ruapehu Alpine Lifts Limited (RAL), which runs the two commercial ski fields on Mt Ruapehu – Turoa and Whakapapa.
Subaru of New Zealand has been the official vehicle supplier to RAL since 1998, initially with Turoa, and then both Whakapapa and Turoa, following the merger. Now 22 years on, we are excited to continue this partnership with our All-Wheel Drive vehicles taking the team up the mountain.
Subaru first began holding the infamous Subaru Top Weekend in the early 2000s, where the top 200 carparks were reserved for Subaru drivers for one weekend over the winter season. We welcomed out All-Wheel Drive vehicles to the mountain with giveaways, hot coffees and competitions – as well as premium parking! Check out all the pics from previous events below.
The Subaru Top Weekend
The Subaru Top Weekend ensures that Subaru drivers can park where the others can't. The top 200 carparks are reserved for Subaru drivers one weekend a year and the Subaru Team hand out goodies to Subaru drivers and enthusiasts. With premium parking, giveaways and hot drinks, it's great for a family trip or serious snow session in your Subaru.
The 2018 Subaru Top Weekend was held on 1-2 September at Turoa ski area and was a fantastic event. We welcomed our All-Wheel Drive vechicles up the mountain to the top spots, and had our Brand Ambassador Art Green with the Subaru team handing out goodies and meeting our wonderful Subaru owners.
Head over to our Subaru New Zealand Facebook page to see the full album of photos from the 2018 Subaru Top Weekend, including our All-New 2019 Subaru Forester.
Check out the highlights from a previous Subaru Top Weekend below, and be sure to keep up to date with any future events with Subaru and Mt Ruapehu!
Subaru of New Zealand has been the official vehicle supplier to RAL since 1998, and RAL says, “Turoa had an association with Subaru, then following the merger of Whakapapa and Turoa, we extended the relationship to cover both fields all year around.”
In 2018, Subaru and RAL celebrated a milestone anniversary of 20 years of do-ing Ruapehu together, with the RAL team having a fleet of Subarus all year round to get them up and down the mountain safely, not matter what the conditions.
“From our perspective, Subarus are the ideal vehicles for our team to be driving on and around Mt Ruapehu,” says RAL. “Subarus perform on the road in any situation; they also handle the icy conditions we encounter each winter.”
RAL says, “It’s a great connection for both companies because we are a similar size and work in similar ways. Most importantly, the people who ski with Mt Ruapehu are also Subaru people, so our customers are frequently the same people. There are definitely synergies and benefits for both companies through this vehicle supply agreement,” says RAL, whose team members get to drive a Subaru.
Mt Ruapehu, in the World Heritage Tongariro National Park, is not only a fantastic winter playground; the majestic landscape seen on scenic chairlift rides and the many excellent walking trials make Ruapehu an enjoyable summer destination as well.