Prominent New Zealand social media personality Matilda Rice has just joined Subaru New Zealand as a brand ambassador and will be seen out and about around Auckland in a 2019 Subaru Forester SUV and also further afield on her travel adventures.
Matilda shot to fame on The Bachelor 2015 where here and Art Green became an item, and is now a household name, with over 154,000 followers on Instagram, and 37,000 on Facebook.
Matilda is a big fan of keeping healthy and fit and is always looking for ways to promote this lifestyle through her social media. She doesn't take herself too seriously and loves to promote a balanced lifestyle, with a bit of fun thrown in. This makes her the perfect Subaru Forester driver, as its campaign headline is ‘Upgrade your fun.’
“I feel like Subarus are the cars for Kiwis, who get outdoors. That’s what really spoke to me and is why I was keen to get on board. Also, Art drives a Subaru Levorg which makes driving long distance so enjoyable – I wanted that too!,” Matilda says.
Matilda’s first book The Lazy Girl's Guide to Living a Beautiful Life hit stores at the end of 2017 and put her on the top selling author's list. She also has a blog at http://www.matilda-rice.com.
Matilda and Art, who is also a Subaru brand ambassador, have just started a new venture - Plate Up, a healthy ready made meals company.