do - the spirit of Subaru

 

In New Zealand, the spirit of do is nothing new. It’s always been part of the Kiwi way of getting out and giving things a go. Whether it’s escaping to the beach, or heading off to the mountain, we don’t live to work, we work to live. At Subaru, we pride ourselves on embracing this attitude.


But the spirit of Subaru isn’t just about getting out and exploring our beautiful country. Innovative engineering, vehicle safety, and tireless commitment to our customers are all fundamental parts of who we are, and what we do.


We may not have been born in this country, but it sure feels like home. It’s as if a country as varied and exciting as New Zealand was made for vehicles as confident as Subarus. Because, like Kiwis, we don’t just talk, we do.

 

 

So: we do, do you? 

New Zealanders are doers. We get things done.

Which is not always easy in our country, where cities quickly become mountains, forests, and beaches. And straight roads turn into hairpins, potholes and gravel.

But we have some help.

Welcome to Subaru Country.

Subaru’s unique All-Wheel Drive technology is designed to get you further than just back and forth to work. It can also transport you to a place you’d rather be, with control and in comfort.

That must be why this land of four-seasons-in-one-day, where one third of road surfaces are unsealed, has the highest proportion of Subaru drivers of anywhere in the world.

You know, we may not be born here, but it sure feels like home.

It’s as if a country as varied and exciting as New Zealand was made for vehicles as confident as Subaru’s.

Which is probably why so many drivers buy Subarus again. And again. And again.

So if you’re looking to get out and do things, do it in the car that gets things done.

Because at Subaru, we don’t just talk, we do.

 

do - the spirit of Subaru