Subaru breaks all-time record with 3000 sales
This year is one that will be entered in Subaru of New Zealand’s record books, as the company has recently sold its 3000th vehicle in 2017, which is an all-time record for the niche, All-Wheel Drive brand.
Subaru of New Zealand Managing Director Wallis Dumper says even though we haven’t reached the end of the year, the sales have far exceeded last year’s totals.
“We are 27% ahead year-on-year from 2016 in comparison to the automotive industry. We are still awaiting the November industry figures, which were up by 10% last month.” Mr Dumper says.
The star of the Subaru stable is the Outback, which continues to shine, with nearly half of the total sales achieved by this model in 2017. After a stellar year in 2016, it has again exceeded sales expectations to currently sit 15% ahead in 2017.
In November, Subaru sold 316 vehicles, which is 35% ahead year-on-year compared to November 2016. There was remarkable demand for the new generation Subaru XV model, which was launched several months ago. It has seen an unprecedentedly high number of the stylish SUVs being snapped up by Kiwi drivers – with 138 units sold last month. This is the most sales of the XV model ever in a month - a whopping 306% increase from November 2016, which confirms that the Subaru XV really has taken the compact SUV segment by storm.
“The high number of XVs flying out of Subaru Authorised Dealerships means we do not have enough supply to keep up with demand but are doing our best to rectify this for our customers,” Mr Dumper says.
“In response to the unprecedented demand for our eight-model range of Boxer-engined beauties, Subaru of New Zealand have received more production allocation from Japan,” he adds.
On behalf of Subaru New Zealand, Mr Dumper wanted to acknowledge the Authorised Subaru Dealer network for their efforts and assistance with growing the Subaru brand.
“We were targeting this never-achieved-before figure of 3000 sales at the beginning of the year and couldn’t have done it without our 16 partners across New Zealand. Being able to do it with a month to spare really is a credit to the hard-working people we have stocking and selling our Subarus around the country,” Mr Dumper says.